If you want to survive in the new world order, your reputation might be your greatest currency or your worst enemy. AI might just hasten the arrival of the “reputation economy.”
|As AI Meets the Reputation Economy, We’re All Being Silently Judged|
In the Black Mirror episode Nosedive, the protagonist, Lacie, lives in a saccharine world of pleasantries in which every personal or business interaction is scored. Everything depends on the social score, and everyone is desperate to move up in the rankings. But the omnipresent rating game has one big catch: ranking up is incredibly hard, while ranking down is rapid and easy, like a free-fall.
Welcome to the reputation economy, where the individual social graph — the social data set about each person — determines one’s value in society, access to services, and employability. In this economy, reputation becomes currency.
The reputation economy is based on the simplistic, but effective star ratings system. Anyone who’s ever rated their Uber driver or Airbnb host has actively participated. But what happens when algorithms, rather than humans, determine an individual’s reputation score based on multiple data sources and mathematical formulas, promising more accuracy and more flexibility via machine learning?
70% of U.S. companies currently use social media to screen employees. And many AI-enabled startups are competing in the HR assessment market, using AI to crawl potential candidates’ social media accounts to filter out bad fits.
|Read More at hbr.org|