Big Bank Executive Leaves Job to Join Ethereum Blockchain Venture

Even the central bank executives are seeing the writing on the wall, it seems.  A Banking executive from Credit Suisse has announced he is starting a new venture.   He will be diving into the world of the Ethereum Blockchain by running an investment management platform on it.

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From The Coin Telegraph

A former Credit Suisse executive has today launched his own high-end investment management platform on the Ethereum Blockchain.

TEND, which describes itself as using “smart contract technologies to enable a new paradigm of shared ownership and enjoyment of unique assets that have both meaning and financial value,” will also launch an ICO.

Featuring Crypto Valley Association chairman Oliver Bussmann as advisor, the ICO token will be the first to share its structure with securities under Swiss law.

“Many people today are finding that there is more value in experience than ownership and that it is about access to fine things, not just possession of them,” ex-Digital Officer at Credit Suisse and TEND’s CEO Marco Abele commented in an accompanying press release.

“At the same time, conventional investments have become uninteresting for the modern generation. That makes meaningful, special assets increasingly desirable and hence valuable. TEND was born out of the opportunities presented by these two trends.”

The legal nuances of the project come at a time when Switzerland’s cryptocurrency industry is taking a hardline stance with regard to full regulation at the earliest possible time.

 

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Paul Gordon is the publisher and editor of iState.TV. He has published and edited newspapers, poetry magazines and online weekly magazines.
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