Mark Zuckerberg wants to redesign Facebook to produce different results. He wants Facebook to be less of a marketing tool and a source for news and more a tool for simply authentically connecting to family and friends. To that end, Facebook is changing its newsfeed algorithm to produce more results from friends and families than from news sources and businesses.
Good luck Mark. I’m doubting people want to use Facebook the way you’d like them to use it, but give it the college try. Meanwhile, you create new opportunities for alternative social media platforms to do what Facebook once did.
Facebook Inc on Thursday began to change the way it filters posts and videos on its centerpiece News Feed, the start of what Chief Executive Mark Zuckerberg said would be a series of changes in the design of the world’s largest social network.
Zuckerberg, in a sweeping post on Facebook, said the company would change the filter for the News Feed to prioritize what friends and family share, while reducing the amount of non-advertising content from publishers and brands.
Facebook, which owns four of the world’s most popular smartphone apps including Instagram, has for years prioritized material that its complex computer algorithms think people will engage with through comments, “likes” or other ways of showing interest.
Zuckerberg, the company’s 33-year-old co-founder, said that would no longer be the goal.
“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Zuckerberg wrote.