How Google and Facebook Are Tracking Your Whole Online Life

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Google and Facebook are watching our every move online. It’s time to make them stop

…. 76 percent of websites now contain hidden Google trackers, and 24 percent have hidden Facebook trackers, according to the Princeton Web Transparency & Accountability Project. The next highest is Twitter with 12 percent. It is likely that Google or Facebook are watching you on many sites you visit, in addition to tracking you when using their products.

As a result, these two companies have amassed huge data profiles on each person, which can include your interests, purchases, search, browsing and location history, and much more. They then make your sensitive data profile available for invasive targeted advertising that can follow you around the Internet.

This advertising system is designed to enable hyper-targeting, which has many unintended consequences, such as the ability for bad actors to use the system to influence the most susceptible or to exclude groups in a way that facilitates discrimination.

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About Paul Gordon 2346 Articles
Paul Gordon is the publisher and editor of iState.TV. He has published and edited newspapers, poetry magazines and online weekly magazines. He is the director of Social Cognito, an SEO/Web Marketing Company. You can reach Paul at pg@istate.tv