Google News to Advance the MSM?

This is a story I am sure we will be looking into in far more detail than we will today. It looks like Google News, under the claim of combatting fake news, will be working to help news organizations better get their news out there, and also be working to help them better monetize their content.
What remains to be seen is how inclusive this incentive of theirs will be.  For instance, will it will include access for independent news outlets, or will it will become, as I strongly suspect it will, simply a platform to help strengthen the voice of the preferred party press, while continuing to cut off the voice of the independent press?

All signs point to yes, yes it will simply be empowering the MSM and further strangling independent media.

From The Verge

Google News Initiative announced to fight fake news and support journalism

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended to be a wider worldwide expansion of those kinds of efforts.

There are three specific goals of the Google News Initiative: highlight accurate journalism while fighting misinformation, particularly during breaking news events; help news sites continue to grow from a business perspective; and create new tools to help journalists do their jobs. Google is serious about supporting these goals, too, pledging to invest $300 million over the next three years…..

Google is also launching a program called “Subscribe with Google” that will make it easier for people to subscribe to online news sites like The New York Times or the Financial Times. Users will be able to subscribe directly from news pages using their existing payment information from their Google account. It’s the culmination of Google’s work to help publishers promote content and drive subscriptions, following various efforts last year to identify new possible subscribers and offer more flexible free article rules.

 

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Paul Gordon is the publisher and editor of iState.TV. He has published and edited newspapers, poetry magazines and online weekly magazines. He is the director of Social Cognito, an SEO/Web Marketing Company. You can reach Paul at pg@istate.tv