Professor Robert Zatorre of Canadian McGill University believes musical taste can be altered using ‘transcranial magnetic stimulation.’ You better watch out, Professor Zatorre will have you loving Rick Astley soon.
Professor Robert Zatorre of Canadian McGill University said that demonstrating the biological way people appreciate music and how it can be altered is “an important – and remarkable – demonstration that the circuitry behind these complex responses is now becoming better understood.”
His study used a technique called transcranial magnetic stimulation. According to the Independent:
“Scientists managed to change the enjoyment of music felt by their subjects. Not only did the treatment alter the way participants rated music, it even affected the amount of money they were willing to spend on it.”