No cashiers, just AI, Amazon Go opens for business
|Watch: Amazon opens first Artificial Intelligence store which ‘feels like shoplifting’|
The shop has opened to the public today following over a year of testing with staff members.
Known as Amazon Go, the store uses cameras and sensors to track what shoppers remove and return to the shelves.
This means that there are no tills or queues to pay for goods.
Customers are free to walk out of the store once they are finished browsing and will be billed automatically by the company.
Gianna Puerini, vice president of Amazon Go, said in an interview that the store worked very well throughout the test phase, thanks to four years of prior legwork.
“This technology didn’t exist,” Puerini said, walking through the Seattle store. “It was really advancing the state of the art of computer vision and machine learning.”
“If you look at these products, you can see they’re super similar,” she said of two near-identical Starbucks drinks next to each other on a shelf.
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