Twitter Doubles the Size of Tweets, But is it Enough?
Twitter has doubled the character size in one fell swoop, from 140 characters to 280 characters. Some are looking at the move as desperation to shake things up. News coming from Twitter has been one bad thing after another, including news that their US users have stagnated.
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The microblog giant is in danger of making itself something it never was intended to be, no longer a microblog but a mini-blog.
So why is the company focused on doubling its character count for tweets to 280 characters from its original 140?
That’s the question the company is likely to encounter — despite some possible fanfare — after announcing Tuesday it is officially doubling its signature 140-character limit for all users following a “successful” trial run in September with select users.
“We are making this change after listening and observing a problem our global community was having (it wasn’t easy enough to Tweet!), studying data to understand how we could improve, trying it out, and listening to your feedback,” Twitter product manager Aliza Rosen wrote in a blog post.
Most people should automatically see the 280-character feature. If not, they can update their mobile app or refresh twitter.com on their computers. People tweeting in Japanese, Korean, and Chinese will remain at the 140 character limit for now.
The move comes at an awkward time for Twitter, which has been facing criticism and pressure from shareholders, Congress, President Donald Trump and everyday people who use it. Among the most-discussed complaints have been concerns that the company negligently mishandled the daily harassment some people experience on its service and that it allowed propaganda on the platform that illegally influenced the 2016 presidential election.
It’s probably no surprise that the company’s user count has stalled at 330 million accounts, and that’s after Twitter admitted to having overcounted user numbers for three years.