Even the central bank executives are seeing the writing on the wall, it seems. A Banking executive from Credit Suisse has announced he is starting a new venture. He will be diving into the world of the Ethereum Blockchain by running an investment management platform on it.
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From The Coin Telegraph
TEND, which describes itself as using “smart contract technologies to enable a new paradigm of shared ownership and enjoyment of unique assets that have both meaning and financial value,” will also launch an ICO.
“Many people today are finding that there is more value in experience than ownership and that it is about access to fine things, not just possession of them,” ex-Digital Officer at Credit Suisse and TEND’s CEO Marco Abele commented in an accompanying press release.
“At the same time, conventional investments have become uninteresting for the modern generation. That makes meaningful, special assets increasingly desirable and hence valuable. TEND was born out of the opportunities presented by these two trends.”
The legal nuances of the project come at a time when Switzerland’s cryptocurrency industry is taking a hardline stance with regard to full regulation at the earliest possible time.