Burger King is NOT clowning around anymore. The use of the clown character in “It” is terrifying Burger King and enough is enough. Burger King of Russia is claiming the clown is giving McDonalds, home of Ronald McDonald the clown (who looks almost exactly like the “It’ clown except he doesn’t) an unfair marketing advantage. Seriously, the Russian Burger King is demanding the government does something about it.
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Burger King Russia has filed an official government complaint to the Federal Anti-Monopoly Service demanding the film be pulled from theatres because — inexplicably — they think that Pennywise’s supposed resemblance to Ronald gives McDonald’s an unfair advantage. Yes, they think a clown that terrorizes children in a horror movie is driving customers to their competitor.
The idea that McDonald’s is benefiting from Ronald’s resemblance to Pennywise is, of course, laughably misguided. After a spate of creepy clown sightings around the world last year, McDonald’s cut back on appearances for its mascot, which they told the Associated Press was an attempt to be “thoughtful in respect to Ronald McDonald’s participation in community events” as a result of the “current climate around clown sightings in communities.”
And you can bet McDonald’s isn’t happy about a parody trailer for “It” that stars Ronald McDonald instead.
“It” opened Sept. 7 in Russia and has grossed $14 million in the country so far, according to the Hollywood Reporter. Meanwhile, Burger King has been making a big push in the Russian market, and has introduced a new cryptocurrency, WhopperCoin, for Russian customers. The “It” complaint was first reported by the Russian publication Vedomosti.