Sean Parker Warns Against the Dopamine Hit Strategy of Facebook and Other Social Media
Sean Parker has come out in an interview with Axios excoriating Facebook and its other co-founder for immorally exploiting people, using dopamine hits and other perverse strategies to lure people in to occupy more and more of their time on the social media platform.
He warns that the platform is having immeasurable negative effects on our relationships, interfering with daily task completions, and is unsure, but still equally concerned, about how it might be altering the thought patterns of the developing minds of children.
From The Daily Caller
Sean Parker, famous tech entrepreneur and founding president of Facebook, says he’s worried about the pervasiveness and perpetually-growing power of social media companies.
“The thought process that went into building these applications, Facebook being the first of them, … was all about: ‘How do we consume as much of your time and conscious attention as possible?’” Parker told Axios in an interview. “And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever.”
Parker considers himself “something of a conscientious objector” when it comes to social media, having been an original leader in the industry, and now a critic.
He says he’s not too sure if he really comprehended the impact of social media at the time of its nascency and advent, arguing that there were so many potentially unforeseeable and unintended consequences of a network with users growing by the billions.
“It literally changes your relationship with society, with each other,” Parker said, according to Axios. “It probably interferes with productivity in weird ways. God only knows what it’s doing to our children’s brains.”
Nevertheless, he describes how he once tried to get as many people as possible to use Facebook’s platform. Parker said people initially resisted, but knew they would join eventually.
“It’s a social-validation feedback loop … exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology,” Parker said.