There are rules to writing compelling messages.
For centuries, a select few have risen to the ranks of master influencer. Compliance professionals and worldview creators are a rare breed, indeed. What do they know that you do not?
Most people think writing good copy is about grammar and structure. They think they can piece a message together by checking aspects off of a checklist. And that’s fine for the unwashed masses. But it’s only the tip of the iceberg for the professional propagandist.
For us, we delve deeper into the psyche of our reader. We find out what makes them tick. We find out why they do the things they do. And we use that hidden knowledge in every aspect of our business.
These are the Propagandists Protocols.